What is Underwriting?

Underwriting is the name the FCC has given to on-air announcements acknowledging public radio’s supporters from the business community. Underwriting is an important source of funding for the station. While contributions from listeners is a major source of revenue for the station, underwriting support from the business and non-profit communities is just as important and enables NCCR to produce and broadcast programming we could not otherwise provide.

Underwriting programming on NCCR helps support a diversity of music not heard anywhere else. At the same time, your business gains a significant marketing opportunity. NCCR delivers a cost-effective, highly targeted audience. Underwriting provides extended marketing value, allows you to capture maximum mindshare and strengthens your brand within the community of NCCR listeners.

The Difference Between Underwriting and Advertising

As an underwriter for North Country Community Radio this places you, your business or organization in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, our underwriter support community radio, our loyal listeners will support you. 88% of National Community Radio listeners say their opinion of a company is more positive when they discover the company supports Community Radio.

Benefits of Becoming a NCCR Underwriter

• Your business is more socially responsible for supporting an organization that mission includes Unifying our Local Community, which helps you stand out as a community leader.
• Your business is featured on our website Underwriter page – with an outbound link of your choice
• Your business is featured in our monthly newsletter as a community supporter